What Do We Mean by “Real Food”?

By October 2, 2015Fresh Food, Real Food

When we talk about real food, we mean food that is that is grown locally, on farms and ranches that don’t use chemical pesticides or fertilizers, growth hormones, antibiotics, or genetically modified organisms (GMOs). It is food that is eaten fresh when it is in season. It is food that is grown and produced using sustainable practices, treating both workers and the environment with respect. It is food made of real ingredients, things you can pronounce that come from honest to goodness places—farms, gardens, ranches, and kitchens, not laboratories or drive-thru windows.


What sets real food apart from processed, additive-laden, ready-made food is that it doesn’t just satisfy your hunger, but nourishes your body and keeps it vital and strong, supports the community, and helps to protect the environment. It doesn’t just feed your body, but also nourishes your life and the world around you. It transforms eating from an item on your to-do list into a pleasurable habit that’s nutritious, delicious, easy, and fun.

Living real food isn’t about what you can’t eat, but rather about eating more of the good stuff—food that is good for your body, your community, and the Earth. This means fresh organic fruits and vegetables, ideally grown locally and purchased from independent grocers or farmers markets, organic dairy products, organic whole grains, wild-caught fish and seafood, organic meats, and minimally processed natural sweeteners like maple syrup, honey, and fruit.

At its core, living real food is about eating what you love, savoring the sense of accomplishment you get from creating meals yourself, and feeling good about what you put in your body. You are in the driver’s seat. Our job is to provide the knowledge, know-how, tools, and inspiration you need to transform the way you eat.

Eating real food is easier than you think. With a bit of knowledge and a few simple tools, anyone can make and eat great meals.


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